How Page Load Speed Affects Player Retention in Online Casinos
Players are ready to deposit; they’re one step from converting. If this page loads slowly, throws errors, or times out, the operator just burned acquisition spend. E-commerce research suggests a one-second delay in checkout can reduce conversions by 7%. For casinos, where impulse drives a lot of deposits, the impact is likely even stronger. A player experiencing games like the pokies might be riding an emotional high after a demo win, ready to play for real money—but if the deposit page stalls, that momentum fades fast….